Pierrepont’s custom winning strategies meet client challenges:

A boutique firm founded in 2019, Pierrepont offers data-driven strategies rooted in versatility, creativity, and winning results. We serve a broad set of private, public, political, and advocacy clients, customizing research design to deliver data-driven solutions that fit each client's unique challenge and to maximize their chances of cost-effective success. We draw upon a range of measurement tools and techniques, including several proprietary to the company, to simulate real-world impact.

Tools & Techniques:

  • Rapid Visual Testing

    For audience research, real-time visual assessment is used to learn what resonates: words, phrases, and images that drive effective client messages.

  • Adversarial Analysis

    Monadic testing exposes audiences to different client messages and opposing narratives, measuring concept impact to develop a winning strategy.

  • Predictive Analytics & Modeling

    Utilizing factor analysis, predictive analytics provides person-level modeling and measurement precision. It combines behavioral and demographic data including message testing to categorize segments for persuasion.

  • Advanced Statistical Analysis

    Including MaxDiff, conjoint analysis, and revealed preference, among other tools.

  • Messaging Survey Research

    Winning strategies reflect message testing and analysis, surveying audiences from consumers to CEOs, depending on the challenge.